Outcome Deals
What happens after you pay
Your deal runs in your Nimrobo workspace, in the browser. An AI agent does the research and writes every change. You approve its plan and put each change live. This page walks through the whole window.
The short version
- 1Set up the outcome. The button is on your deal page. Your window starts when you click it.
- 2Run Setup. A conversation where the agent learns your site and you approve its plan.
- 3Run, apply, report. Each run produces one change. Put it on your site, then tell the agent it's live.
- 4Keep going. Run again every few days. Run Update when the agent asks for it.
- 5Settle. A few days after the window ends, we measure your clicks and refund the part of the target we missed.
Who does what
Nimrobo is a tool you work alongside, not a service that works out of sight. The agent does the thinking and the writing. You make the calls, and every change reaches your site through you.
| Stage | The agent | You |
|---|---|---|
| Setup | Reads your site and your Search Console history. Proposes where to focus and what it expects to happen. | Answer its questions. Connect your code, or tell it your platform. Approve the plan. |
| Each run | Picks one change, writes down what it predicts before making it, then writes the change. | Put the change live, or merge the pull request. Tell the agent when it's live. |
| After a change | Checks that Google has crawled the page, then measures the searches that page was changed for. | Leave the page alone while it's measured. |
| Update | Reviews what worked, drops what didn't, and plans the next changes. | Read what it found. Approve anything new. |
The agent can't publish to your site
Every change goes live through you: a pull request you merge, or a handoff you apply in your site's editor. A change that never goes live can't move your clicks. How changes reach your site.
The timeline
Your deal page shows your window's exact dates. Most deals run 28 days. A starter deal, offered to sites with little search history, runs 45.
Before the window: set up the outcome
Paying doesn't start the clock. Clicking Set up the outcome on your deal page does, and it opens your workspace. Click it when you can go straight into Setup. You have 14 days after paying. If you never set it up, the deal expires and you're refunded in full.
Day one: Setup
The agent reads your site and your Search Console history, then asks about your business, what it must not touch, and where it can make changes. It proposes a plan: the kinds of change it will try, and what it predicts each one will do. Nothing is saved until you approve it, and nothing changes on your site. More on Setup.
The first two weeks: run and apply
This is where most of the result is decided. A new title or description can show up in Google within days. Changes to a page's content and links take weeks. So the earlier a change goes live, the more of the window it has to work. Start a run, apply the change it gives you, tell the agent it's live, then start the next one.
On a starter deal your site has little search history yet, so more of the work is new pages.
Midway: Update
Once a few changes have had time to show results, the agent reviews them in Update: what moved, what didn't, and what to try next. A run sends you to Update when it has nothing strong left to try. You can also start Update yourself.
The last days
Search Console reports clicks about three days late, and a change needs time to be picked up. A change made in the final days has little time to count. The agent weighs every change by the time left in your window, so it plans for this. Some of its runs build new pages that take months to earn clicks. Those keep working after your deal ends.
After the window: settlement
Three days after the window ends, when Search Console's numbers are final, we measure total Google Search clicks for your site over the window. Reach the target and you pay the full price. Fall short and we refund the share of the rise you didn't get. Your deal page shows the result. See a worked example.
How much of your time it takes
Setup is one conversation. After that, each change is a short task. A new title and description take minutes to paste in. A rewritten section or a new page takes longer.
The agent doesn't run on a schedule. It works when you start a run, so plan on a short visit every few days, most of them early in the window.