Grow the signup rate on your landing page.
An AI agent ships one change at a time, reads the result in your analytics, and keeps only what moved the signup rate.
macOS · Runs on your ChatGPT Plus sign-in
Signup completions as a share of unique landing page visitors
- Measured in
- PostHog, GA4, or Mixpanel
- Also reads
- CTA click rate · form completion rate · bounce rate
- Guardrails
Bounce rate must not rise on the page it edited
Page load time must not regress after a change ships
Two runs. Two verdicts.
Every run states a hypothesis before it acts, and the real number settles it afterwards. Here are two of them side by side. One held. The other did not, and that is the half that stops the next run spending another month on the wrong thing.
Social proof
Hero clarity
“Adding a specific proof point beside the CTA lifts the signup rate from 4.7% to 6% or better within 7 days, without bounce rate rising.”
“Rewriting the hero headline to name the signup outcome directly lifts the signup rate from 6.6% to 8% or better within 7 days, without CTA click rate falling.”
Added one proof line naming a real number next to the signup button.
Rewrote the hero headline and the button copy to name the outcome directly.
- Landing page visitors, 7d
- 3,0003,120
- Signups completed
- 141206
- Bounce rate
- 58%57%
- Signup rate
- 4.7%6.6%
- Landing page visitors, 7d
- 3,0003,000
- CTA click rate
- 22.0%31.0%
- Form completion rate
- 30.0%21.6%
- Signup rate
- 6.6%6.7%
Signup rate cleared the bar and bounce rate held, so trust was the constraint, not clarity. Social proof moves toward proven and stays live for the next test.
Clicks rose but the extra visitors stalled in the form, so the headline was never the constraint. Signup friction moves to the front of the queue next.
Social proof
“Adding a specific proof point beside the CTA lifts the signup rate from 4.7% to 6% or better within 7 days, without bounce rate rising.”
Added one proof line naming a real number next to the signup button.
- Landing page visitors, 7d
- 3,0003,120
- Signups completed
- 141206
- Bounce rate
- 58%57%
- Signup rate
- 4.7%6.6%
Signup rate cleared the bar and bounce rate held, so trust was the constraint, not clarity. Social proof moves toward proven and stays live for the next test.
Hero clarity
“Rewriting the hero headline to name the signup outcome directly lifts the signup rate from 6.6% to 8% or better within 7 days, without CTA click rate falling.”
Rewrote the hero headline and the button copy to name the outcome directly.
- Landing page visitors, 7d
- 3,0003,000
- CTA click rate
- 22.0%31.0%
- Form completion rate
- 30.0%21.6%
- Signup rate
- 6.6%6.7%
Clicks rose but the extra visitors stalled in the form, so the headline was never the constraint. Signup friction moves to the front of the queue next.
What it can try on your signup page.
A lever is a class of change the agent believes moves the signup rate. These four ship with the template.
Hero clarity
Rewrite the headline and button text so the first few seconds tell a visitor what they get, not which category the product sits in.
Signup friction
Cut the fields, steps, and decisions between landing and a finished signup. Every extra one is somewhere a visitor can quit.
Social proof
Put a specific proof point next to the button: a real number, a named customer, a before and after. Specific beats "trusted by thousands."
Traffic-message match
Build a version of the page whose headline echoes the exact words of the ad that sent the visitor. Wording that does not match is work you are asking them to do, and some will not.
And whatever your data points to next
Four is where the bank starts, not where it stops. As verdicts come in, the agent tests levers your own funnel data suggests and drops the ones that keep missing, so what it tries next is earned by your results, not fixed by a template.
Point it at your signup page.
What you connect
- Your analytics tool, whichever one already tracks the landing page. The north star and every rate on this page is read from there.
- The repo or page builder your landing page lives in. The agent edits where you already work and ships on the path you already use.
- Stripe or an equivalent billing tool, optional. It confirms which signups turn into paying customers, so a rate that rose by cheapening the signup does not count as a win.
When you will see something
This one is bound by traffic, not the calendar. A rate difference means nothing until enough visitors have been through the page, so a busy page can settle a run in days while a quiet one takes weeks on the same test. Big changes clear that bar sooner than small ones.
macOS · Apple silicon and Intel · No credit card